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Dating ring zale

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Plaintiff sued defendant, a national chain of jewelry stores, for trademark infringement, false designation of origin, false advertising, and dilution. First, a search for the term “DATING RING” on defendant’s website revealed over 500 results for various types of rings sold by defendant under marks and names different from “DATING RING.” Second, defendant purchased the keyword “DATING RING” from Google, Yahoo! Defendant filed a motion to dismiss all of defendant’s claims. Mediplan made it “clear that merely displaying alternative products in response to a computer search on a tradename is not a Lanham Act use.” However, the court denied plaintiff’s motion based on plaintiff’s keyword purchases.

米連邦裁判所は、ウェブ検索の結果として表示される広告文によって商標権の侵害が発生し得るとの判断を下した。 「The Dating Ring」という商標を保持するJohn Hamzik氏は、宝石会社のZaleが広告目的でGoogleやYahooなどの検索エンジンで使用される「dating ring」という検索キーワードを購入したことによって同氏の商標権を侵害したとして訴えていた。また同氏は、ユーザーがZaleのウェブサイトで「dating ring」を検索すると宝飾品が表示されることも、商標権の侵害だと主張していた。 Zaleは、自社の製品に商標を使用したことがなく、自社のウェブサイトで「dating ring」という言葉を使用したことがないという理由でHamzik氏の請求を棄却するよう裁判所に求めていた。裁判所は、Zaleのウェブサイトが「dating ring」の検索結果としてZaleの商品を表示するという事実によって、Zaleの行動が法律的にみて商標を利用したことにはならないと述べた。その一方で裁判所は、検索エンジンでの「dating ring」というキーワード購入に関して商標権侵害の申し立てを認めた。GoogleやYahooで「dating ring」と入力して検索を行うと、検索結果とともに表示される広告欄に「Dating Ring-Zales」と表示されたからである。 自社の商標が競合他社によって検索キーワードとして購入されたことで商標権が侵害されているとして訴えた他の裁判では原告側の敗訴に終わっているが、この裁判は、原告の商標が広告文の中で使用されている点が他の裁判とは異なっている。裁判所は「この訴訟では、原告の商標が商品に関連する表示や、商品や販売に関連する文書の中に現れる可能性のあることが示された」と述べている。 このため、ニューヨーク地方裁判所のThomas J.

A federal court judge has ruled that referencing a trademarked term in ad text generated by a Web search may violate trademark rights.

The court agreed with these holdings, but found that there may be a “factual distinction” between those cases and this one that could create a Lanham Act use.

Specifically, there was no allegation in that the defendant placed plaintiff’s mark on any “goods, containers, displays, or advertisements, or that its internal use is visible to the public.” Likewise, in Merck the defendants did not place plaintiff’s mark on any “goods or containers or displays or associated documents.” In this case, unlike , defendant’s keyword-triggered ads contained plaintiff’s mark (i.e., “Dating Rings-Zales” and “Dating Ring-Zales”) and thus could demonstrat[e] that Plaintiff’s trademark does appear on the displays associated with the goods or documents associated with the goods or their sale.


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